Building an ordering and loyalty app for an 8-location coffee chain
Built a dedicated ordering app that cut a coffee chain's reliance on third-party delivery platforms and grew repeat visits through loyalty points.
- Client
- Lang Ca Phe
- Duration
- 2 months
- Team size
- 3 engineers
- Technologies
- React Native, Node.js, PostgreSQL
The challenge
Most online orders came through third-party delivery apps, costing the chain 20-25% of revenue per order in commission.
There was no customer data to work with to reward regulars or encourage them to come back.
The solution
NTIOT built a dedicated ordering app for the chain, connecting orders straight into the point-of-sale system at each location.
Loyalty points and push notifications for promotions were built in for customers who downloaded the app.
35%
Share of orders through the own app
within 4 months of launch
+22%
Monthly repeat customers
compared to before the app
“Having our own app means we're not losing a cut of every order to delivery platforms, and regulars come back more thanks to the loyalty points. The NTIOT team understood exactly what a small coffee chain needs — nothing overbuilt.”
Le Thi Ngoc Lan
Co-founder, Lang Ca Phe
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